Coupon Book

Victoria City Saver, We Drive Your Sales

Victoria City Saver is designed for businesses that want to drive immediate customer action and measurable results. This promotional coupon platform helps local businesses attract customers directly through exclusive offers and trackable promotions.

It is especially effective for cafés, salons, retail stores, service providers, and entertainment businesses that benefit from increased foot traffic and repeat visits.

Victoria City Saver offers a simple and proven way to convert local visibility into real sales while allowing businesses to monitor the performance of their promotions.

City Saver Coupon Book Rate Sheet

The 1-2 Punch Marketing Strategy

Phase 1: City Lights Magazine → "I've heard of them... they seem reputable"

Your feature article or display ad builds awareness and trust with Victoria's quality-focused consumers.

Phase 2: Victoria City Saver → "Let's try them with this coupon!"

Your special offer converts that awareness into action, bringing customers through your door.

Result: Customers who know you, trust you, AND have a reason to visit now.

City Light Magazine

Proven Model

Victoria City Saver is built on a results-focused advertising approach.

Coupon books consistently show strong redemption rates because they stay in homes for months.

Unlike one-time flyers that get tossed immediately, the Victoria City Saver booklet is kept for three full months, giving your offer multiple opportunities to convert.

Value & Reach: For only $999 per full-page ad (or three monthly payments of $333), your business reaches 30,000 local homes for as little as 3.3 cents per door — a value impossible to achieve through a standalone mail campaign.

Synergy With City Lights Victoria:

Every coupon includes:
• A QR Code linking directly to your website or digital feature story
• Online listing
• Email feature

This creates a seamless bridge between your print offer and your digital presence, enhancing both visibility and conversion

Statistics That Speak Volumes

Together They Cover the Market:

City Lights: 75% reader retention rate, 3.2 average pass-along readers
City Saver: 82% coupon redemption, 30,000+ direct distributions
Combined Reach: Over 85% of Greater Victoria households annually
Audience Overlap: Just 15% – meaning you're reaching different customer segments

"For the past year, my monthly health and wellness column in City Lights Victoria Community Magazine has helped build strong awareness for my practice, Coastal Roots Health Centre. Many new patients mention reading the articles, which creates trust before they even arrive. We also see a direct increase in inquiries when our content is featured in targeted local media. With that success, we are strategically expanding our community reach. We’re excited to connect with more people to support their wellness, and we’re confident this will be a great success."

Dr. Jeffrey Graten, Chiropractor

“In real estate, visibility and trust are key. My features in City Lights Victoria Community Magazine have built recognition and positioned me as a knowledgeable, community-focused Realtor. This has helped me secure listings by connecting with homeowners before we even meet. I plan to leverage the Victoria City Saver coupon book to promote my free market evaluation service, a high-value offer designed to generate serious leads and convert them into new listings. I am confident this will be an effective tool.”

Heidi Stieg Realtor, Pemberton Holmes

“As owners of Mesa Familiar, we value authentic ways to connect with our community. Our experience with City Lights Victoria Community Magazine has been outstanding. After our positive review was featured, our business immediately grew, and we welcomed many new customers who told us they discovered us through the magazine. Because of that success, we’re excited to join the Victoria City Saver coupon book. We believe our customers will appreciate the value, and it will help us reach even more new visitors. We highly recommend City Lights Magazine and look forward to an even greater result with City Saver”

Neil and Venessa, Owners of Mesa Familiar

Packages Designed for Maximum Impact

The Starter Package - "Dip Your Toes"
Choose one publication to test the waters
Best for:
New advertisers or very specific campaigns
Includes: Basic rate sheet for either publication
The Growth Package – "Smart Synergy"
Coordinated campaigns across both publications
Best for: Established businesses looking to grow
Includes: Discount on combined ads, strategic planning session

The Dominance Package – "Market Leadership"
Premium placement in both publications annually
Best for: Businesses wanting to own their category
Includes: significant combined discount, featured article, priority placement, and dedicated account manager

Special Limited-Time Offer
Advertise in Both, Get the Third Free!
Book a 6-month campaign in both City Lights Magazine AND Victoria City Saver, and get a FREE social media feature on our channels (value: $750).

Offer valid for the first 10 businesses that request our combined rate sheet.

Learn More

The Side-by-Side Marketing Comparison You Need

Choosing the right marketing platform is a big decision. Our side-by-side comparison chart makes it simple.

Why Check the Chart:

Make Smarter Decisions: See the strengths of City Lights Victoria Magazine versus Victoria City Saver at a glance, brand authority vs. immediate sales impact.

Stop Guessing: We’ve distilled complex marketing strategy into an easy, digestible guide no guesswork needed.

Maximize Your Investment: Match your business goal to the right platform and make every marketing dollar count.

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City Lights Media: Building Victoria's Favourite Brands, Driving Victoria's Busiest Stores.